According to the Asia Times, at the height of its business operations, online investment company, Qbao.com, had around 200 million registered users. With its “get rich quick” promises and tantalizing tales of up 80% returns, the company had a cult-like following with investors known as Baofen or fans of Qbao, not to mention potential clients clamoring to sign up for the financial firm’s products, leading to as many as 2 million new users every day in late 2017. Even the full name of the company, Qianbao, had the veneer of success, as it translates into “money treasure.”