Auto Sales Get An Easter Bunny

There are several reason for this increase, and two of them have nothing to do with the industry or what is sells:

  • The selling-month of March had an extra selling day and went through April 2, which is always helpful.
  • The selling-month of March contained the Easter Weekend, including Monday, April 2! Easter is a big sales weekend. Last year, Easter fell into the middle of April.
  • Huge incentives. J.D. Power estimated that the average incentive spending was $3,849, up $74 from March last year, amounting to 10.3% of MSRP.

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