The table below illustrates that almost all of Apple’s revenue growth was driven by inflation, that is the price increase for iPhones. Unit sales growth for the company’s three major products – iPhone, iPad, and Mac – were either flatish year over year or negative. This has been the case now for several years.
https://www.zerohedge.com/news/2018-08-03/how-inflation-drove-apples-market-cap-trillion-dollars